WhY WE DO IT

Ruminate envisions a world where food with a conscience is just “food.” We believe all Americans should have access to food for both nourishment and enjoyment. That they have access to food that represents their values from a system that is ethical, equitable, and environmentally sustainable. We’ll get there by building pathways that unite diverse minds of the food industry, supporting the growth of sustainable business models that create and bring us food, and ensuring that all Americans can make informed decisions about what they purchase and eat. We help people break down  opaque information, distorted social norms, cognitive biases, and information avoidance.